====== The perfect content for each social network ======

===== Content Lenght =====

// based on analyzing 2,384,083 pieces of content by npdigital //
[[https://www.threads.net/@neilpatel/post/C4LYOkDLPeh|Source]]

==== Instagram ====

Instagram Reels should be
  * 11 to 17 seconds long if their focus is entertainment.
  * 38 to 51 seconds long if educational.

Carousels should be
  * 7 to 10 slides long, but you have to use a hook on slide 1 AND slide 2 for it to work well.

==== Linkedin ====

  * Short-form videos should be 40 to 46 seconds long.
  * Long-from should be 3 to 4 minutes long.
  * Text should be 20 to 38 words long if motivational.
  * Text should 291 words long on average if educational

==== X ====

Text should be
  * 14 to 21 words long if motivational.
  * 9 to 35 words if entertaining.
  * 173 words long on average if educational.

==== TikTok ====

Videos should be
  * 18 to 31 seconds long if entertaining.
  * 42 to 54 seconds long if educational.

==== Youtube ====

YouTube Shorts should be
  * 28 to 33 seconds long if entertaining.
  * 41 to 57 seconds long if educational.

Long-form videos performed the best if they were on
  * average 7 minutes and 9 seconds long

==== Facebook ==== 

In most cases the reach sucked no matter what the length of the content was… 

// Use the above data as a guide, and don’t add fluff to your content to stretch it out. Don’t cut your content to make it shorter if your content is amazing! The data above should be a guide. Being off a few seconds or words isn’t a big deal. //

===== Content Style =====

**Professional photos had 20.8% fewer likes and 35.1 fewer comments.**

Now there were a few rare cases where professional photos (and normal ones) did really well… such as posting an engagement photo, a wedding photo, or a baby gender reveal photo…

But overall people resonate more with normal photos.

Don’t overthink it. Especially if you are a large corporation.

Sure, you still want your images to be clear, the angles to be right, and even the lighting to be good.
But you don’t need to hire a professional photographer to take pictures.
People want casual photos that are “real” as they tend to be more relatable.

[[https://www.threads.net/@neilpatel/post/C4Ql8-uRjFK|Source]]