Create Video Content & Carousels. Static images are easier to scroll past.
Think Beyond Likes. Saves and shares on a post are better metrics to measure value.
Get into Reels. Aligning your priorities with the platform’s priorities is always a good idea.
Hashtags. Using just one hashtag on your post boosts your interactions by 29%.
Encourage Interactions & Conversations. UGC is a cost-effective way to build community.
Promote Your Content Through Multiple Channels. Repost your most recent Reel on your Stories, for example, and take advantage of joint posts.
Be Consistent. Set a schedule you can stick to.
Measure Your Successes (And Failures). Set clear targets and measure your KPIs so you know when to stay or change course.
Work on Your Visuals. Keep to a broad theme with visually cohesive filters and color stories.
Improve Your Captions. Captions with few words and lots of emojis seem to perform best.
Don’t Delete and Repost. Instead, adapt the concept into a new format.
Geotag (When Relevant).
Engage with Other Accounts. It’s still a social media platform.