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--- digital:digital-2024 [2024/01/07 09:04] – thomasgigold
+++ digital:digital-2024 [2024/02/13 10:59] (aktuell) – thomasgigold
@@ Zeile 25: / Zeile 25: @@
   * ** Social und Large Language Modelle ersetzen Suchmaschinen **
   * ** USA, Europa und Indien werden die Blickrichtungen **
+  * ** Nostalgia at the core ** According to Mashable (([[https://mashable.com/article/explaining-corecore-tiktok|Explaining corecore: How TikTok's newest trend may be a genuine Gen-Z art form]])), it's as a term used “to describe shared ideas of culture, genres, or aesthetics, and groups them all into one set category.” And thanks to Gen Z’s resurgence of 90s and Y2K fashion, we predict brands will be jumping on the nostalgia trend in 2024.
+  * ** Gated Content ** There’s been a growing shift towards gated content, for a few reasons: 1) Fatigue of “suggested content” popping up on social feeds 2) Creators and brands seeking a deeper connection with their most-loyal followers 3) Creators wanting to “own” their content outside of always-changing social media platforms 4) Creators looking to monetize with “exclusive content” for their biggest fans … Whether it’s using the Instagram Subscriptions feature or taking to Substack, will this strategy make content and newsletters more exciting? (([[https://later.com/blog/social-media-trends/#9-gated-content|10 Social Media Trends You Need To Know in 2024]]))
 ==== Influencer ====
   * ** Paid UGC ** closes the gap between User Generated Content (UGC) and Influencer Generated